Apple’s imaginative innovation, outline and world-class marketing have made loyal clients who have made their items the absolute most notable ever. Be that as it may, there is another viewpoint to Apple’s prosperity – exceptional store network administration. Actually, Apple’s inventory network has been positioned #1 by Gartner, five years in succession. Apple is a logistics achievement, however rehashed yearly achievement doesn’t happen by accident.If there were an application for logistics achievement, Apple would demonstrate the most sizzling download around. The previously stated Gartner positioning represents that Apple has more to offer than extraordinary items. They have exhibited a phenomenal capacity to get their items to showcase rapidly and productively.THESE ARE THE FOUR MAJOR REASON WHY APPLE LOGISTIC IS A BIG SUCESS
¥ Focusing on Doing One Thing Really Well
¥ Technology at Work
¥ Trusted Suppliers
¥ Securing Air Space (Barnes, 2016)
Apple has a fascinating supply chain that is very different from traditional supply chains.
On the advantage side, demand management is easier. Apple doesn’t have to get the demand forecast for a new product right. As long as it underestimates demand for a hot new product, Apple will have loyal customers clamoring for the new devices and willing to wait. In fact, the projected backlog leads customers to line up for hours before stores open to buy a new product. This helps to create marketing buzz.
Since Apple has turned out to be so vast, it has acquisition focal points littler adversaries can’t coordinate. Budgetary examiners are starting to concentrate on Apple’s store network. Samsung lost $10 billion in business sector esteem when Apple put in a tremendous request for glimmer memory with Elpida, securing more than half of that organization’s supply. Apple apparently has value focal points in securing key parts, producing limit, capital gear, and airfreight limit.
Managing new product launches is also more important for a “fashion” manufacturer. The process from design to production launch typically takes 10 months. This includes sourcing, testing, government approvals (like FCC approval for an iPhone), and factory dry runs. For weeks prior to the launch, factories work overtime to build hundreds of thousands of devices. Then they work more overtime to clear the backlogs.(Logistics Viewpoints, 2012)
Apple’s marketing mix involves a holistic approach to distribution, taking advantage of different distribution channels. In general, the company uses a selective distribution strategy, which involves some degree of exclusivity that could limit market reach. Apple authorizes sellers to ensure control over this component of the marketing mix. The following places are included in Apple’s distribution strategy:
Online Apple Store and App Store
Apple Stores are the most noticeable spots that offer the organization’s items. The online Apple Store and App Store are likewise exceedingly noticeable. Be that as it may, these stores are not by any means the only places in the association’s showcasing blend. Case in point, Apple additionally utilizes approved retailers, for example, Walmart, Target and Best Buy. The organization likewise incorporates telecom organizations like AT&T, Verizon, and Sprint, which offer iPhone units. Also, Apple utilizes satisfaction administrations from organizations like Amazon.com and eBay, through which outsiders offer Apple items on the web. Along these lines, Apple’s promoting blend is complete in abusing diverse sorts of online and non-online appropriation channels.(Greenspan, 2015)
Apple’s strategy seems clear: to use the popularity of the iPhone to break back into large corporations, and ultimately have Apple Macs on the desks of large businesses (or more probably – in the laptop bags of middle and senior managers in most large businesses. The Macbook Air is also clearly aimed at this type of market).(Managementparadise.com, 2016)
Barnes, R. (2016). 4 Big Reasons Why Apple is a Logistics Success. [online] Web.cds-worldwide.com. Available at: http://web.cds-worldwide.com/blog/4-big-reasons-why-apple-is-a-logistics-success [Accessed 16 May 2016].
Logistics Viewpoints. (2012). The Apple Supply Chain: The Best in the World?. [online] Available at: https://logisticsviewpoints.com/2012/07/02/the-apple-supply-chain-the-best-in-the-world/ [Accessed 16 May 2016].
Greenspan, R. (2015). Apple Inc’s Marketing Mix (4P’s) – Panmore Institute. [online] Panmore Institute. Available at: http://panmore.com/apple-inc-marketing-mix-4ps [Accessed 16 May 2016].
Managementparadise.com. (2016). Distribution Strategy of Apple.Inc – Management Paradise. [online] Available at: http://www.managementparadise.com/forums/elements-logistics/216474-distribution-strategy-apple-inc.html [Accessed 16 May 2016].