Beats is one of the biggest company when you talk about sound and music related product company which was established in 2006. Being in a musical related industry Beats mainly focuses on problems such as Piracy on music sales and Substandard quality product. The very first product launched by Beats was its first Studio Headphones in 2008. In Oct Beats unveiled its two developed products namely Beats Pill and Beats Pill+ to meet the growth in the competitive market. The Beats audio revenue reached up to 1 billion US $ mark when it introduced itself in the market.
Beats tied with HTC in their smart phones and later Beats was acquitted by Apple and its net worth reaches 550 Million US dollars on Forbes. Beats wants the people to hear what the artists hear and listen the music the way they should, this thing makes Beats different from others.
Ammunition are absolutely thrilled that Beats—a business, a brand, a collection of products, and a group of friends that we have put so much of ourselves into—is becoming a part of Apple, arguably one of the world’s greatest companies and certainly the most design-led company of our era.
The world’s most famous headphone has been completely redesigned and reimagined. The new Beats Studio is lighter, sexier, stronger, and more comfortable, with precision sound, Adaptive Noise Canceling, a 20-hour rechargeable battery, and RemoteTalk. It has all the energy and excitement you expect from Beats, plus a powerful, reengineered sound.
Beats audio generally consists of larger amount of bass and generally optimized towards hip hop and pop music. The beat Executive noise cancelling headphones generally compete with Bose and Sennheiser. Along with headphones they also started manufacturing portable speaker and in 2009 HP became to offer personal computers equipped with Beat Audio system. Also, most of HTC new phones began to release their phones with Beat Audio software.
Along with the smartphones it also established audio system in vehicles and also launches Beat Music on 2014 to compete with Spotify and Google Play Store and then it was replaced by apple music in June 2015 and in short that Beats product focuses on quality and function
Instead of being a mere utility for music, though, Beats comes across as more a digital playground, or maybe a nightclub. Its interface, built primarily for mobile use, is full of sleek graphics over a jet-black background, and it is organised in four swipe-able panes that each deliver a constant feed of fresh songs in different ways, tailored to each user.
In the converging world of digital music apps, everybody competes against everybody, and Beats Music’s success depends as much on luring customers away from competitors as it does on the abundance of free music on the Internet.
So far Beats Music application is available only in the United States. But Beats’ major target is Spotify, which was founded in Sweden in 2008 and is now in 55 markets around the world. Spotify has not announced user numbers in almost a year, but a top executive recently told a private music industry gathering in Los Angeles that it has nine million paying subscribers, out of which two million are from the United States, according to a source from the conferences that takes place with launch of any new products or developments.
“Beats By will.i.am: Co-Founding and Cashing In With Jimmy Iovine”.
Billboard.Au.beatsbydre.com. (2016). Beats By Dre | Headphones, Earbuds, Speakers & Accessories. [online] Available at: http://au.beatsbydre.com/home?