Counter-Strike: Global Offensive, the way to success

Counter-Strike (also known as Half-Life: Counter-Strike) is a first-person shooter computer game, which was first released in 2000 by Valve Corporation and by 2012, over 25 million players have played this game. In 2012, Counter-Strike: Global Offensive (CS:GO) was released and became the largest version of Counter-Strike afterwards.

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Beta key access

On 17 Feb 2012, the Counter-Strike: Global Offensive Beta was launched. First of all, they gave the access keys of Beta version for the top 7000 active players around the world in two old versions are Counter-Strike: Source (CS:S) and Counter-Strike 1.6 (CS1.6).

To attract more non-active players, they approached to prominent community sites and gave access keys to their members and 2000 keys were gone out.

In additional, they provided extra keys for the top 500 players of CS:GO. Especially, gift keys were given to let active CS:GO beta players could share with their friends.

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The survey

Valve Corporation also brought a short survey in a few weeks to choose the next group of players, which they can finish and have a chance to get a Beta key. The survey was really successful and the participants came from a wide range of players and skill levels: experienced players, new players, CS 1.6 players, CS:S players and people who have played neither. The questions were a simple template to evaluate participants’ knowledge about Counter-Strike check suitable hardware (Lahti, E 2012).

Feedback

On 28 Feb 2012, Valve Corporation added 5,000 players to the Counter-Strike: Global Offensive Beta after selecting participants fully complete the survey. Players experienced Beta and expressed their impressions as well as their feedbacks. Company gathered data, compared with generated feedbacks and brought out updates. There were over 80 changes, which based on player feedback such as game design, map, and stat/achievement and they were kept updating and adjustment. At the same time, Valve created a scenario for examination the difference through next few weeks to get its effect. After that, the feedback about new changes was assembled and generated again and again, helping company making the last decision.

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Success

500,000+ concurrent users each day is an impression number representing for CS:GO success (Leack, J 2016). It was not an easy way when Gabe Newell and his company witnessed players lost their excitement with CS:GO. The reason was that they described CS:GO as “CSS with better visuals” and they felt more comfortable with playing CS:S and the original 1.6. What did CS:GO development team do? Receiving feedback, updating game, fix bugs and improving CS:GO. According to Rose (2014), there were more than 60 updates from 2012 to 2014 about weapons, maps, features as well as game-changing alterations. In 2016, CS:GO is the second most-played game on Steam, a software developed by Valve Corporation where players can automatically install and update of games on multiple computers, have friends or groups provide in-game voice and chat functionality.

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Prospect

It would be a quite incorrect thought if you considered CS:GO is the perfect version now. CS:GO team is still keeping up to date through Steam to bring players comfortable and satisfaction. CS:GO would be the best game where players could live with their love and hobby as well as build a strong community to share their passion.

 

Reference

 

Lahti, E 2012, “Counter-Strike: GO beta keys can be yours if you complete Valve’s survey”, PCGamer, 22 Feb, retrieved 16 Apr 2016, < http://www.pcgamer.com/counter-strike-go-beta-keys-can-be-yours-if-you-complete-valves-survey/>;

 

 

Lahti, E 2014, “Valve explains how CS:GO became the second most-played game on Steam”, PCGamer, 25 Mar, retrieved 15 Apr 2016, < http://www.pcgamer.com/valve-explains-how-csgo-became-the-second-most-played-game-on-steam/>;

 

 

 

Leack, J 2016, “How Microtransactions Propelled Counter-Strike: Global Offensive To Stardom”, Game Revolution, 12 Jan, retrieved 17 Apr 2016, http://www.gamerevolution.com/features/how-microtransactions-propelled-counterstrike-global-offensive-to-stardom:

 

 

Rose, M 2014, “How Counter-Strike: Global Offensive Turned Itself Around”, Kotaku, 5 Dec, retrieved 17 Apr 2016, < http://kotaku.com/how-counter-strike-global-offensive-turned-itself-arou-1575373000>.

 

 

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